Honest writing about social media, email, donors, and where AI belongs in your marketing. No jargon we can avoid, no statistics we can’t source, and jokes at our own expense where deserved.
Full-AI sounds cheap. Full-human sounds pure. Both fail small businesses. Here's the honest split, and how to draw the line yourself.
Transparency What We Let AI Do (And What We Never Will) Klaviyo The 5 Klaviyo Flows Every Shopify Store Needs Before Spending $1 on AdsPaid ads pour water into a leaky bucket if your flows don't exist. The five automations to build first, and the order to build them in.
Stewardship The First 48 Hours After a Donation: A Stewardship Flow That Actually Works Honest checklist Signs You've Outgrown DIY Social (And What to Fix Before Hiring Anyone) Audit How to Spot AI Slop in Your Marketing (Your Customers Already Can) Field notes What a Twitch Fundraiser Taught Us About Reaching New Donors Strategy Owned vs. Rented: Why Your Email List Beats Your Follower Count Values Why We Don't Post on X (And What Saying No Did for Our Clients) Free template Steal Our Honest AI Policy (Template Included) Revenue Abandoned Cart Emails Are Table Stakes. Here's What Actually Moves Revenue in 2026 The full guide Donor Retention Is the New Acquisition: The Math Nobody Shows NonprofitsMore than half the donors you win this year won't give again next year. The math, the first-gift cliff, and the system that fixes it.
Nothing here yet. Try another filter.
Two free ones, no email required: check how healthy your brand’s social presence is, or grade your email flows against current benchmarks.
The Brand Health Check The Email Flow Grader