Answer 8 quick questions and get an honest score across the five things that actually move the needle, plus a free win you can use today.
Runs entirely in your browser. Full results with no email required. Nothing you answer is tracked, stored, or sent anywhere unless you choose to send it to us at the end.
8 questions, about two minutes, scored entirely in your browser. Honest answers get useful results.
Leave your email and your score goes to a real person at Clavis; that is the only moment anything leaves this page. We will reply personally with our honest take on your biggest gap. No drip sequence, no newsletter you didn't ask for.
One email from a human, then silence unless you write back.
In the meantime, your quick win above is a genuinely good place to start.
No magic, no black box. Here is the whole machine.
Multiple choice, self-assessed, about two minutes. Each answer maps to a score of 0, 33, 67, or 100. Honest answers get useful results; generous ones just flatter you.
Related questions average into a category score, and the five categories combine into your overall number using the weights listed below. Every calculation happens in your browser.
Your score lands in one of four tiers with a plain-English read, a category breakdown showing your weakest link, and one free fix you can make this week.
Five categories, weighted by how much they move results in our audit work. The percentages below are the exact weights in the score.
Useful or entertaining beats promotional, every time. This carries the most weight because nothing else works when the content itself is skippable.
Audiences and algorithms both reward rhythm. Posting well twice a year loses to posting decently every week.
Likes, comments, and DMs are the signal that the right people are seeing it and care. Crickets usually mean a targeting or content problem, not a platform problem.
Knowing exactly who you post for, and why, is the difference between a presence and a hobby.
Your profile is a landing page. Weighted lowest because it is also the fastest to fix.
Your overall score = each category score × its weight, added up. That is the whole formula.
The categories, weights, and tiers come from patterns in Clavis audit work: the things that most often separate accounts that grow from accounts that stall. A human set every number and wrote every quick win. AI helped build the page; it does not touch your score.
The honest limitation: this is a self-assessment. It scores your own read of your presence, and most people are a little generous with themselves. The paid Brand Audit runs the same categories against your live accounts and data, where the gaps are usually bigger than people think, and so is the upside.
Privacy: everything runs in your browser. No answers are logged, stored, or sent anywhere, with one exception: if you use the optional form at the end, your email and score go to a person at Clavis so they can reply. That is the only network request this tool ever makes.
Two honest next steps, depending on how deep you want to go. Both are optional; the results above are yours either way.
Same idea, other channel: grade your five core Klaviyo flows against published benchmarks and get a fix-first list.
Grade my flows → Fixed scopeThe paid version of this check: a human reviews your live accounts, competitors, and numbers, and writes it all up with a prioritised plan.
See the Brand Audit →Rather just talk it through? Book a free call and bring your score.