Clavis Demo Reel
Our work  /  Autoglym
Case study · Consumer · Automotive

Autoglym

We helped a global car-care brand win a uniquely Canadian audience: 250,000 Reel views in under a year and a 76% drop in CPM.

Social MediaPaid AdvertisingPhotographyVideographyStrategy
Autoglym Alloy Rim Protector against the Toronto skyline
250K
Reel views in under a year
400+
Original pieces of content
76%
Reduction in CPM
2K+
Avg views per Reel

A global brand that needed to feel local.

Autoglym wanted a Canada-based team to reach a uniquely Canadian audience, localized content across multiple platforms, not recycled global assets.

They also needed sharper regional insight: social analytics and reporting that reflected how Canadians actually engaged with the brand.

ClientAutoglym Canada
IndustryConsumer · Automotive
TimelineOngoing
ServicesSocial · Paid · Content
PlatformsInstagram · Paid
RegionCanada

Strategy first, then
the work that moved it.

01

Localized strategy

We built a content plan tuned to Canadian audiences and retail partners, including paid support for their Canadian Tire products.

02

Always-on content

A dedicated team produced monthly photo and video shoots, products, UGC, giveaways, and instructional Reels, to keep the brand fresh.

03

Paid & reporting

We ran efficient paid campaigns and gave Autoglym the regional analytics and reporting they had been missing.

The outcome

Local content, national results.

In under a year, custom Reels passed 250,000 views, averaging more than 2,000 each, the team shipped over 400 original pieces of content, and smarter targeting cut CPM by 76%.

Behind the scenes on an Autoglym content shoot

Reels that earned the views.

A few of the Autoglym Canada Reels we produced, part of the 250,000+ views in under a year.

View Reel on Instagram
View Reel on Instagram
View Reel on Instagram

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