We helped a global car-care brand win a uniquely Canadian audience: 250,000 Reel views in under a year and a 76% drop in CPM.
Autoglym wanted a Canada-based team to reach a uniquely Canadian audience, localized content across multiple platforms, not recycled global assets.
They also needed sharper regional insight: social analytics and reporting that reflected how Canadians actually engaged with the brand.
We built a content plan tuned to Canadian audiences and retail partners, including paid support for their Canadian Tire products.
A dedicated team produced monthly photo and video shoots, products, UGC, giveaways, and instructional Reels, to keep the brand fresh.
We ran efficient paid campaigns and gave Autoglym the regional analytics and reporting they had been missing.
In under a year, custom Reels passed 250,000 views, averaging more than 2,000 each, the team shipped over 400 original pieces of content, and smarter targeting cut CPM by 76%.
A few of the Autoglym Canada Reels we produced, part of the 250,000+ views in under a year.
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