When COVID-19 forced fundraising online, we helped Sinai Health launch their first-ever live-stream event, and raise over $65,000 in under 24 hours.
When the pandemic shut down in-person events, Sinai Health needed to move fundraising online, fast. They had raised money online before, but never run a streaming event at this scale.
The brief was daunting: build and execute an inaugural live event in under a month, coordinated entirely remotely, with a team that had mostly never met in person. It had to prove that virtual fundraising could be a viable path forward.
We shaped the concept, an 11-hour Twitch live stream, and planned the format, talent, and run-of-show for a first-time virtual audience.
We handled setup, talent procurement, and production support, bringing celebrities, athletes, politicians, and gamers onto a single stream.
We co-launched Champions of Sinai with Deloitte Canada, a peer-to-peer streaming site running alongside Twitch to drive donations in real time.
The inaugural stream drew more than 6M in combined reach across platforms, 100,000 hours of watch time, and raised over $65,000, all in a single day, entirely online. It proved virtual fundraising could carry a flagship event.
An 11-hour live broadcast, the campaign that drove people to it, and the event site we helped bring to life.
The actual stream analytics: 591,274 unique viewers and 2.68M live views over an 11h35m marathon, including a #1 most-watched Special Events ranking.
We exceeded our fundraising goal on a brand-new platform, gained new donors, and significantly raised awareness for Sinai Health.
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