We rebuilt an innovative footwear brand’s digital presence: an 11.4% email placed-order rate and 3M social views since relaunch.
Tanya Heath is a small, independent footwear brand selling primarily through ecommerce. The owner wanted three things: more professional branded content, better reach to bring in new customers, and stronger loyalty from the customers already there.
During the pitch, we did a photo shoot with sample product to show what the brand could look like. It won us the work, and it set the tone for everything after.
Layout, graphics, photography and copy, planned around shoots that fed social, the website and newsletters all at once.
Social, digital ads and organic search working together to grow the subscriber base and bring new buyers to the store.
We segmented the subscriber audience, built new templates, flows and campaigns, then simplified the buying process on the ecommerce site.
Since relaunching, the brand has drawn 3 million social views and gained 8,000 followers in six months, with email converting at an 11.4% placed-order rate.
Clavis is focused on helping my company drive profitability and improve results. They genuinely care about their clients.
Product and lifestyle photography from our shoots for Tanya Heath.
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