We built a full marketing engine for a made-in-Canada gifting brand: a 59.8% average monthly email open rate and 8x return on ad spend.
Wonderkind creates gift sets from made-in-Canada products, sourced from female-founded businesses across the country. A great story, a growing customer base, and a small founding team without the hours to tell it everywhere at once.
They brought us in to lead an ongoing digital marketing campaign: build brand awareness, drive sales to the website, and keep the brand voice warm while doing it.
More than 300 original pieces in a single year: photography, videography and marketing materials, all shot and written to feel like Wonderkind.
We treated the newsletter as a product, not a chore. Average monthly open rates reached 59.8%, against a retail average of 26.82%.
Mini holiday campaigns across Google and social drove shoppers to the site at an 8x return on ad spend.
Wonderkind’s channels grew, holiday campaigns delivered an 8x return on ad spend, and email became the brand’s quiet workhorse with a 59.8% average monthly open rate. The brand even made the leap onto TikTok.
Clavis really takes our goals for Wonderkind to heart. They have a very gentle way of pushing us out of our comfort zones.
A snapshot of the photography and content we created for Wonderkind.
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