Rate each flow as it exists today.
Pick the closest state for each one. Guessing generously only grades a store you don’t have.
Foundations
Flows only perform on top of healthy basics. Toggle what's true for you.
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Five automated flows do most of the revenue work in email. Grade yours in about two minutes: one honest score, and a fix-first list ordered by what pays back soonest.
Runs entirely in your browser. No email required to see your full results. Nothing you enter is tracked, stored, or sent anywhere.
Start gradingPick the closest state for each one. Guessing generously only grades a store you don’t have.
Flows only perform on top of healthy basics. Toggle what's true for you.
No magic, no black box. Here is the whole machine.
Five automated flows, four states each, from “doesn’t exist” to best practice, plus three yes/no foundations. Nothing to connect, nothing to upload.
Flows carry 80 of the 100 points, weighted by revenue impact using the exact splits below. The three foundations carry the other 20, because flows only perform on top of healthy basics.
A letter grade with a plain-English read, plus your gaps ordered by what pays back soonest, not alphabetically, and not by what is easiest to sell you.
Five flows and three foundations. The point values below are exactly what the score uses; the flow weights follow their typical share of automated email revenue.
The warmest audience you will ever have is people who just asked to hear from you. Best practice is 4–7 emails over one to two weeks.
People who almost paid you. Benchmark sweet spot is 2–3 emails, with any offer held back to the second or third; more is not better here.
Order two is cheaper to win than order one. Strong setups run 3–5 emails over several weeks, split first-time vs. repeat.
Lighter intent than a cart, but a huge audience. Two emails is the ceiling, not the floor.
A lapsed customer already trusted you once. Two to three emails, timed to your buying cycle.
Signup incentive (7), sunsetting dead contacts (7), and knowing what email earned last month (6). Flows built on a sick list underperform no matter how good they are.
Score = flow states (out of 80, weighted as above) + foundations (out of 20). A ≥ 85, B ≥ 70, C ≥ 50.
The scales follow Klaviyo’s published benchmarks and flow guidance, weighted by our own judgement from client work. We are a Klaviyo partner, which is how we know the benchmarks, and also a bias you should know about. A human set every number; AI handled the plumbing and does not touch your score.
The honest limitation: this grades your setup, not your results. A well-built flow with weak copy still underperforms, and an unusual business can break any benchmark. When your revenue data disagrees with our grade, trust your data.
Privacy: everything runs in your browser. Nothing you toggle is logged, stored, or sent anywhere, ever. The “copy my results” button writes to your own clipboard and nowhere else.
Two honest next steps, depending on how deep you want to go. Both are optional; the results above are yours either way.
Same idea, other channel: an 8-question pulse on your social presence, scored across the five things that move results.
Check my health → Done for youWe build and run the flows this tool grades: strategy, copy, design, and the unglamorous deliverability work, in Klaviyo, where we are a partner.
See Clavis Email →Rather just talk it through? Book a free call and bring your score.